How Brands Grow: Part 2 Revised: Including Emerging Markets, Services, Durables, B2 B And Luxury Brands
Author: Jenni Romaniuk, Byron Sharp
Stock information
General Fields
: 59.95 AUD
: 9780190330026
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: 520.0
: 31 August 2021
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: 59.95
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: Jenni Romaniuk, Byron Sharp
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: Hardback
: 2109/2
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9780190330026
Description
This book will change the way you think about marketing forever.Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ‘Getting Down to Business-to-Business Markets’.
