Buy Now, Pay Later: The extraordinary story of Afterpay

Author(s): Jonathan Shapiro, James Eyers

Current Affairs

The fascinating behind the scenes story of the brash Aussie technology start up that changed the way a whole generation around the world does their shopping. Millennials love it. Amateur investors made millions out of it, and its founders became billionaires. But professional investors steered clear, regarding it as over-valued.2 In a few short years, the Australian start up Afterpay has put a rocket under consumer finance and birthed a global industry. It pioneered the four-payments model that allows customers to bypass credit cards for online shopping and budgeting, with the cost borne by the retailer. Five years after it was founded, Afterpay had changed the way a generation went shopping, how brands from big retailers to fashion labels win customers, and how institutions value companies. Buy Now, Pay Later recounts the dramatic behind-the-scenes story of the founding and rise of Afterpay, It reveals the network of business and personal relationships that enabled the company to finance its speedy growth, and the manoeuvering that enabled it to escape regulation for years, as well as the near-death experiences, and rising concern that it is getting young people hooked on debt. Drawing on years of on the ground reporting, interviews with the founders and other key figures involved in their rollercoaster ride, this is the Afterpay story told in full for the first time. 'Shapiro and Eyers tell the entertaining and illuminating story of how Afterpay emerged as a global, online-retailing power in a few short years. It's a fascinating study in entrepreneurship, modern-day retailing and stubbornness in the face of skepticism.' - Gregory Zuckerman, The Wall Street Journal 2


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Product Information

General Fields

  • : 9781760879464
  • : Allen & Unwin
  • : Allen & Unwin
  • : June 2021
  • : {"length"=>["23.4"], "width"=>["15.3"], "units"=>["Centimeters"]}
  • : books

Special Fields

  • : English
  • : 2108
  • : Paperback
  • : Jonathan Shapiro, James Eyers