Priceless: The Myth Of Fair Value (And How To Take Advantage Of It)

Author: William Poundstone

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General Fields

Price : 35.00 AUD
ISBN : 9781921640483
Publisher : Scribe Publications
Imprint : Scribe Publications
Contained items :
Weight (g) : 0.472
Publication date : 01 March 2010
Produced in : Australia
RRP : 35.0
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Product Type : books

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color :
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Author : William Poundstone
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Bind : Paperback
Edition : 1
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Dewey classification : 658
Reading Level : very good
Library of Con LOCSH :
Pages : 352
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9781921640483

Description

William Poundstone reveals the hidden psychology of value. 'Price consultants' advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. Rooted in the emerging field of behavioural decision theory, Priceless should prove indispensable to anyone who negotiates.

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