Priceless: The Myth of Fair Value (and How to Take Advantage of It)
Author(s): William Poundstone
William Poundstone reveals the hidden psychology of value. 'Price consultants' advise retailers on how to convince consumers to pay more for less, and negotiation coaches offer similar advice for businesspeople cutting deals. Rooted in the emerging field of behavioural decision theory, Priceless should prove indispensable to anyone who negotiates.
Product Information
General Fields
- :
- : Scribe Publications
- : Scribe Publications
- : 0.472
- : 01 March 2010
- : Australia
- : books
Special Fields
- : 352
- : very good
- : 658
- : 1
- : Paperback
- : William Poundstone